As part of Rokbak’s expansion in key territories and markets, the Scottish articulated hauler manufacturer has recently announced the appointment of a new North American dealer, ProSource Machinery.
To support the company’s lofty business aspirations for the US and to reinforce its commitment to customers while strengthening its presence in this important hauler market, Rokbak has signed up ProSource Machinery. The new dealer will represent Rokbak in Colorado and Montana and will receive its first machines in the next few weeks.
Specialising in articulated haulers, Rokbak offers two models: the 28 tonne [30.9 US ton] payload RA30 and the 38 tonne [41.9 US ton] payload RA40.
ProSource Machinery, which is headquartered in Denver, Colorado, and has offices in Billings, Montana, Platteville, Colorado, and Williston, North Dakota, was founded by owner Derek Dicks in 2014. All ProSource Machinery’s locations support customers with parts, servicing, and heavy equipment. As well as Rokbak, the company also represents a range of other equipment brands.
Having always had a love for machinery, Dicks started his career as a heavy equipment mechanic, working his way up the ladder over the course of 25 years at a heavy equipment corporate dealership. During this time, he saw opportunities to create a distribution company that could be made differently and perform better. In 2014, Dicks left his corporate career and established his own company with only one other employee – his daughter, and his very first office was a spare bedroom in his home.
As his company grew, Dicks branched out to Williston, taking advantage of the oil market that was booming at the time. He eventually set up on the main strip of Williston and hired several more employees. Later came a larger office in Billings and today ProSource Machinery boasts a workforce that is 23 employees strong.
Commenting on the new dealership agreement, Dicks said: “My company was founded on the core principles of great customer service and quality products for our customers. A quality brand such as Rokbak also offers all of this.
“Rokbak is manufacturing some really awesome new products and there is huge interest in what the company is now offering to the US hauler market. With the demand we are seeing there’s sure to be a lot of interest in these new haulers.”
Robert Franklin, Rokbak’s director of sales for the Americas, added: “I’m delighted Rokbak has appointed ProSource Machinery as a dealer, Derek [Dicks] and his team are covering an important territory for our company.
“ProSource Machinery is an experienced dealer with an excellent reputation – it will be a great partner for Rokbak, especially in terms of customer service and dependability. We are looking forward to a long and productive working relationship together.”
Photo by Chris Liverani on Unsplash
