Moshon Data was one of a handful of firms within the advanced driver-assistance systems (ADAS) industry that came together last month for the first ever collaborative event hosted by DriverAssist.tech.
Based in Whitney, Oxfordshire, world-leading car target manufacturer Moshon Data was on hand to test and run demonstrations on its own products.
Along with Datron Technology and Oxford Technical Solutions, Moshon Data helped demonstrate the first AEB Validation tool designed for end-of-line-vehicle production facilities that the firm designed in-house, while it tested ADAS features using a towing system, vehicles, pedestrians and road users.
Elsewhere at the event, there was an advanced junction village that mirrored UK roads and the way vehicles behave and a parking scenario exercise aimed at testing how sensors operate in a variety of scenarios.
Finally, the event ran automated parking validation, junction test scenarios, AEB validation, ADAS validation with ground truth from OxTS, and new indoor positioning ADAS validation with a side by side comparison of UWB+IMU vs GNSS+IMU.
Writing on LinkedIn after the event, DriverAssist.tech said: "DriverAssist.tech hosted their first ever live demo event on the 28th July 2021 as the COVID-19 rules relax in the UK. They were joined with well-known companies within the ADAS industry who were testing and demonstrating their own products."
Established in 2013, Moshon Data specialises in the manufacture of a range of soft targets that represent real-world vehicles or roadside items, which car manufactures to test vehicle safety technology in a safe and controlled environment.
Writing in a recent edition of The Parliamentary Review, managing director Steve Boyle explained that improving safety standards and reducing fatalities was the firm's purpose.
"Recognised as being the official vehicle target supplier for Global NCAP, Moshon Data’s foremost concern is road safety," he said.
"Indeed, one of our most popular products, which is manufactured to meet Euro NCAP specifications, is the Moshon Data Euro NCAP Vehicle Target (EVT). Developed to simulate the rear end of a standard production car, the EVT allows manufacturers to test collision avoidance technologies such as auto emergency breaking (AEB) and is suitable for radar, lidar and camera-based technology."
He added: "Over the years, our team have developed a range of custom targets such as walls, crash barriers, pedestrians, shopping trolleys and even animals such as deer and moose, all of which are commonly involved in vehicle collisions."
For more insight on the event, DriverAssist.tech produced the following video.
