Rokbak employees are celebrating a brace of accolades at the CeeD Industry Awards 2022, after winning in both the Marketing and Young Person of the Year categories.
CeeD is a national body that supports a range of industry sectors in Scotland, bound together by a common aspiration to improve operational efficiency, effectiveness and profit through peer-to-peer knowledge exchange.
CeeD’s Industry Awards Dinner, held on February 24 at the Glasgow Hilton Hotel in Scotland, recognised and celebrated the achievements of some of the best established and rising-star businesses and individuals in the country.
Rokbak’s entry for the Marketing category focused on the company’s hugely successful global rebrand campaign. Judges were taken aback by the passion displayed by the marketing team who played a key role in devising and driving the campaign – which also included direct feedback from both dealers and customers. This ensured Rokbak and its robust RA30 and RA40 haulers received extensive coverage in the national and international trade press, as well as across social media.
Paul Douglas, Rokbak managing director, commented: “Rokbak’s rebrand campaign was of huge importance for our company. The campaign had to connect to our dealers and customers, and it did on so many levels. It really grabbed the attention of the various media streams about the reliable haulers we are manufacturing from our plant in Motherwell.
“The campaign was expertly conceived and delivered through incredible Rokbak teamwork. The project touched every area of the business, and you could really feel the pride and passion from our team members. It took a significant contribution from all functions in making the rebrand so successful, and that they have now been officially acknowledged by CeeD with this award.”
Rokbak’s successful evening proved even more fruitful in the Young Person of the Year category, with the employee Rhys Dingwall picking up the award.
19-year-old Rhys joined Rokbak through the company’s partnership with local authority, North Lanarkshire Council and their No Limits Scheme. The initiative is linked to the Supported Employment Scheme, which matches jobseekers who have additional support needs and/or disabilities to recruiting companies.
Rhys has proven to be a real asset to the business, taking on every task allocated with enthusiasm and enjoying the challenge of learning new skills.
Since joining, Rhys has undertaken a range of activities – from washing trucks and valeting cabs to masking and paint finishing. Having joined the business for a fixed term of a year, it is planned by the firm’s senior leadership team that Rhys will be offered full-time employment thereon.
Rokbak’s HR director, Paul Tierney, said: “I am thrilled that Rhys has won CeeD’s Young Person of the Year Award. Since joining Rokbak he has proven to be a real talent for the company and I know that his work is greatly appreciated by his colleagues from the Paint Shop team – Rhys has a great future ahead of him.”
Rokbak were also the Headline Platinum Sponsors for the CeeD Awards 2022, as well as sponsoring the Women in Industry Award, which Tierney had the privilege of presenting on the night to winner, Rachel Jones, from SnapDragon Monitoring Ltd.
Photo by Jason Leung on Unsplash
