PayByPhone, the global leader in mobile parking payments, has recently announced the launch of its global app in Italy.
PayByPhone, which launched in Italy in 2018 as a single country app, is now expanding and has officially become part of the global PayByPhone application as of last Thursday [March 31]. As a result, PayByPhone's in excess of 50 million global users will now have access to pay for parking simply and remotely in 100 cities in Italy, including Verona, Turin, Bologna and Naples.
Additionally, Italian motorists will now be able to use their PayByPhone app to park easily in more than 1,200 cities worldwide where PayByPhone is present, including Paris, Brussels, Geneva, Amsterdam, Lausanne, London and San Francisco.
Andy Gruber, PayByPhone CEO, commented: “PayByPhone’s goal was always to create one global app, on one global platform, servicing the world. Bringing Italy on board is the next step along this journey, with plans to launch Germany onto our global app later this year.
“As people start venturing out on more trips and holidays this year, we want to deliver them a seamless parking experience and a simplified journey. Bringing Italy onto our global app brings them one step closer to that.”
PayByPhone’s growth has been strong, despite the global pandemic. Client growth was up 20 per cent in 2021 alone and global parking transactions grew by 60 per cent.
PayByPhone allows motorists to pay and to extend their parking remotely and to receive smart alerts to help avoid costly fines. PayByPhone also made it easier for Italian users to park by adding Apple Pay as a payment option, which has proven to be hugely popular in other markets. In North America, for example, just 500,000 PayByPhone users were using Apple Pay a year ago, a number that has now doubled to over a million today. PayByPhone also has plans to launch PayPal as a payment option in Italy this Spring.
“One of our core values is to improve the services we offer our customers continually,” Gruber added.
“We’re on a constant outlook to simplify people’s journeys, and frequent innovations like this to our global app and global platform, make their lives easier. The launch of Apple Pay in more and more markets is just one of those improvements, offering motorists more choice and more convenience with globally-trusted payment options.”
