Durham County Council has agreed to a region-to-region tourism collaboration with A Coruña Provincial Council in northwest Spain.
The partnership involves a collaboration protocol between the two councils, aimed at sharing best practice in terms of marketing, as well as the promotion and enhancement of the English Way and other pilgrimage routes.
The English Way, opened in 2019, is a walk that forges connections between County Durham and the Camino routes in continental Europe leading to Santiago de Compostela in northern Spain.
In addition, the two councils will look to help generate an increase in the economic impact of tourism in both regions.
The collaboration protocol aims to strengthen County Durham’s position as a destination for pilgrimages moving forward, building upon the successful Northern Saints Trails.
The Northern Saints Trails comprises of six historic walking routes, which are designed to bring the fascinating stories of the region’s Saints to life.
“I’m incredibly proud that County Durham has secured what undoubtedly is a very powerful and mutually beneficial partnership with A Coruña," Visit County Durham managing director Michelle Gorman said.
“The Camino de Santiago is one of the most recognised pilgrimage routes in the world and to be able to align ourselves with a region that we have so much in common with – especially in respect to pilgrimage and our shared cultural heritage – presents outstanding potential to welcome more visitors and further develop joint tourism opportunities between our destinations."
Durham County Council is one of the largest unitary authorities in the country and is committed to supporting a year-round culture, heritage, and tourism programme for economic, community and creative benefit.
As Gorman wrote in a recent contribution to The Parliamentary Review, sustainability is also a crucial part of Visit County Durham's ethos.
"Underpinning our objectives are the principles of sustainable tourism, which is of particular importance in a county where a UNESCO World Heritage Site is at the heart of our historic city and protected landscapes cover large swathes of our rural areas," she wrote.
"Sustainable tourism ensures that development is balanced between the needs of the visitor, environment, residents and businesses and delivers benefits for all."